Donnie Darko

Sample details Pages: 33 Words: 10032 Downloads: 9 Date added: 2017/06/26 Category Statistics Essay Did you like this example? Film Donnie Darko Abstract The following dissertation developed out of an enthusiastic interest in Cult film fandom and, in particular, Donnie Darko (Kelly: 2001). The desire to study the film in depth through a case study into its fandom came from my own curiosity and ambition to decipher and understand the level of fandom that surrounds the film, and how that formulated. Through reviewing and studying other academics work in the field and their own theories on cult films it acknowledged the diverse work when trying to find a solid definition and the complexities that follow the term cult. The research was used as the core of my study whilst examining Donnie Darko throughout the dissertation, using the work as not only a definition for cult but also theories on reception and fandom. Don’t waste time! Our writers will create an original "Donnie Darko | Film Studies Dissertations" essay for you Create order .. By looking at the pre release of the film itself and the critical reception that followed an interesting debate is revealed: Was Donnie Darko created to become a Cult film? By conducting a study into the critical and fan reception of Donnie Darko it became apparent of the impact this had on the films cult status and also of how the cult fandom communities communicate and operate with each other in the form of dedicated fan web sites and fan message boards. By taking into consideration the various components of Donnie Darko, pre release, distribution, fan and critical reception, the conclusion of how much Donnie Darko can be represented as a Cult film can be found. It is plain to see what impact the internet had on the success of its reception with fans and revivals for re-releases, all of which point to the film being deliberately manufactured to adhere to cult sensibilities. Introduction In contemporary film and media there has always been an interest in fan studies and audience reception but there has been limited work on the specific genre of cult fandom and cult films. The research that is already available on the subject of cult films is inconclusive and does not share a common definition of what cult film is. I believe that it is possible to make a structured framework of what makes a film cult from existing research but there is insufficient study in respect of how cult films can be seen to be deliberately made. It is my hypothesis that film makers now have the knowledge to be able to construct and manipulate their films into gaining a cult audience, and that by researching this it will inform future academic discourse in the area of cult film. This piece of work will endeavour to map out the techniques used to create a cult film and thereby gain a cult audience and from this it will be possible to determine whether or not cult films are a carefully constructed and marketed text. In this dissertation, which takes the form of a case study, the 2001 Richard Kelly film Donnie Darko will be analysed in terms of how it has achieved the perceived status of being branded a cult film. The aim of this will be to define what a cult film is, and what attributes constitute a cult film, whilst looking at levels of fandom and considering whether or not cult is more ordinary than first perceived. The first section of this paper will discuss existing definitions of what cult films are, and also the problems faced when defining them. Having arrived at a solid definition of what a cult film is it will be used as the reference point when considering cult film in terms with Donnie Darko for the rest of the paper. A films cult status is not dependant on textual aspects alone and, in the final section of the paper, I will take a look at the reception of Donnie Darko amongst critics and general fans; this is, arguably, the most essential element to consider in terms of understanding how the status of cult film was conferred upon Donnie Darko. By referring to academic journals and contemporary reviews of the film in commercial film magazines and on websites it will be possible to arrive at an idea of how the critics formed the cult idea. Lacking a formal outlet, fan reception is harder to analyse, but by surveying fan communities online in the form of a dedicated fansite and one specifically created forum for Donnie Darko fans, it will be possible to analyse the fandom surrounding the film. Also, through analysis of focus groups of self proclaimed Donnie Darko fans, it will, through their discourse and opinions, be possible to map how cult fans react and use the text, in order to find out whether the film was constructed for this purpose. Literature Review What Is Cult? When studying Cult Film it is first important to arrive at a robust definition of the term in order to provide clarity throughout this study. Cult Film is a phrase that is often used, in the context of certain films, by film reviewers, critics and the film fans alike, but arriving at an academic definition of what the terms exactly means, and the attributes a film must be seen to have to conform to a notion of a cult framework, is a difficult task. Many theorists have proposed their own notions and definitions of what makes a film cult, each formulating a different variation of what they see as essential to the make-up of a cult film. Some suggest that a cult film is created through its overall consumption, whilst others attribute prominence to other elements that feature within the text themselves. In their work in the area of cult film Jancovich, Stringer, Willis and Reboll also recognise that the term cult has many different meanings and connotations, asserting that (Cult) would include entries from such seemingly disparate subgenres as bad film, splatterpunk, mondo films, and sword and sandal epics, Elvis flicks (Sconce 1995 cited in Jancovich et al 2003:1) the list goes on but the point they are trying to make is that an overwhelmingly large group of films could potentially be considered as cult. In their work they do not set out to completely define the exact characteristics of any specific movies, describing cult films as an essentially eclectic category (Jancovich et al 2003:1) the work also goes on to propose that there is no one single signifier or characteristic that is occupied by every cult film but that they are formed by the viewers and critics via a subcultural ideology (Jancovich:2003:1), and that, in terms of film, this ideology is formed when the audience or even the film maker choose to view the films in opposition to what is thought to be mainstream cinema. An example of this would be Hollywood cinema stories that have a beginning, middle and an end whilst following a set path which leads to a resolved and happy ending in most cases. Jancovich goes on to also describe how film fans claim the title of being a cult fan by suggesting that there are two separate groups. The first set of fans that are ones that can be seen to revere specific films as works of true artistic and political independence (Jancovich et al: 2003:2). Examples of such works would include Stanley Kubricks A Clockwork Orange (1971) and more recently Quentin Tarantinos Pulp Fiction (1994), these films although having gained much popularity can be perceived as being quite obscure and different. These differences are aesthetically pleasing for certain viewers that consider it cult. The other group of fans he describes are fans that watch films that can be viewed and celebrated for the simple fact that they have not adhered to mainstream cinema, these films, in a lot of cases, do not even have recognisable quality in terms of story or acting but are again enjoyed due to the over-the-top and often clichd acting and effects. An example of this would be Sam Raimis Evil Dead Trilogy in the 1980s, which included over the top gory scenes and also clichd catchphrases such as when the main character Ash (Bruce Campbell) is confronted by a demon who tells him that he will swallow his soul before Ash replies Swallow this kills the demon with a shotgun blast. Such celebration and viewings of these films, known as cult fandom, came from a direct opposition to main box office Hollywood hits and certain areas of movie fans seemed to crave these over-the-top and unusual films more than the epic blockbuster. This market for alternative films was not left unnoticed by film exhibitors and the emergence of art screenings began to emerge or, as Jancovich put it, they turned to wealthy specialist audiences through the creation of art cinemas (Jancovich et al 2003:3). The creation of such picture houses channeled the fans of these alternative films together and became their first forum to engage with each other. This can be considered a critical step in cult fandom emerging and is pertinent in terms of this study as it can be seen to correspond with the online forums that are now widely available for fans to discuss their passions. A phenomenon which is discussed in detail below. Jancovich et al goes on to touch on the spate of technological advances that have recently begun to have a bearing on whether films gain the status of cult. For example new media outlets such as digital television, art cinemas, VHS, DVDs and most recently the internet that allow higher distribution of films, regardless of the films success in the mainstream cinemas. This technological revolution of distribution is described by Jancovich as a powerful market force (Jancovich et al 2003:4). Such a market force means that films that completely failed at the box office and have been written off by critics can nevertheless go on to gain a loyal fan base simply through buzz generated by fans telling each other about the films. A phenomenon which has become increasingly prevalent with the rise of the internet fan bases. Jancovich et al acknowledge a number of problems with the new rise in technology, the first of which being that the wide array of possible ways for the films to be seen now threatens distinction and exclusivity(Jancovich et al 2003) something which cult movies and their fans depend on. This is a particularly interesting notion, as it suggests that although the available media outlets allow fans a base on which to share their film interests on, it can also mean that film makers can market carefully constructed films, which adhere to all the attributes that have made many other cult films successful, directly in order to tap into a specific, pre-identified cult audience. There are examples of films being made for the specific purpose of gaining a cult status or a highly niche audience to form a cult, this warps the notion of what cult film is due to the deliberate attempt to create a fan base rather than one being spontaneously generated. This can lead to films appearing to have the textual elements of a cult film but not have the same following of that of a cult film but, rather, that of a failed mainstream film. A fan base which is essential to the idea of cult. An example of a failed cult film would be I Heart Huckabees (Russel:2004) its confusing, multi level narrative and overall unusualness, whilst seeking a cult market, has not generated any significant fan support, so cannot be considered cult as loyal fan base is a reoccurring element in any cult definition. One film that might been seen to be a successful manufacturing of a cult was The Blair Witch Project, using alternative technology, with the use of the handheld cameras, not seen before in modern Hollywood. This film can be also said to be the first film to properly use the internet as a tool for advertising their film, through a cult medium. h Be that as it may, it is not to say that any film with a fan base will be considered cult. Films such as Star Wars (Lucas) which has perhaps the biggest, obsessive fan base of any film could be perceived as being far too popular in the mainstream to be even considered as cult. This is one of the many difficulties in investigating what a cult film is but despite of this it is still essential to investigate films on many levels to identify and confirm a films cult status.The reception of a film after its release represents perhaps the biggest part in the creation of a cult film and this happens through two groups The Fans and The Critics. First of all the viewing public play a major part in the cult success of a film and only through fandom can a film achieve a true cult status. Cult films could be labeled through critics calling it so in a review, this can cause a domino effect and influence fans to begin acknowledging the film as having cult status, due to the academic labeling of cult. Critical approval though is not as concrete evidence of a films status, as the slating of a film by a critic could in turn create a higher cult following for that film.Harper and Mendik in their work have put forward a number of characteristics of films that are considered cult after analyzing a number of cult films. They point towards futuristic ideas, the paranormal, scattered and complex narratives, gory violence and events that cannot be explained, this are seen to be essential to being able to put films into a cult category (Harper Mendik 2000:8 to10). This work along with Jancovich et als approaches cult film as a type of counter culture. An alternative culture to Hollywood and its principles and practices in terms of film and also counter to the norms of the rest of western society. Although there are many differing views on what a cult film is, this is the definition that will be used and acknowledged throughout the rest of the study and is the template for what will be considered Cult. The definition above is not complete however as , although it does describe what elements the film has to have for the reader of the text to describe it as cult, it does not entirely show what cult fandom is, and as a result it is essential to read the text as what Barry Grant describes as the supertext. What is meant by the supertext is that more than just the text is studied and in relation to cult film its distribution, consumption and reception all play a pivotal role in its cult definition or as Grant himself describes Because cult films, by common definition involve some intense devotion on the part of their audience (Grant 2000:14) It is Grants view that the supertext, in the form of a cult film can transport the viewer away from their own reality by using a certain text to escape from their norms as Grant states in his work on The Rocky Horror Picture Show in which he contends that it is a fundamentally ambiguous text that can comfortably accommodate opposed readings. Because of its well-known phenomenon of audience participation, the move also is perhaps the clearest demonstration of the cult films supertextual significance (Grant 2000:19). This view ties in with audience reception theory and the Uses and Gratifications model to be exact. Throughout this study fans behavior will be looked at in relation to the Uses and Gratifications (UG) which is a body of approaches underpinned by the basic idea that people use texts and the media to gain specific gratifications out of them or as Blumler and Katz state It presents the use of media in terms of the gratification of social or psychological needs of the individual (Blumler Katz 1974). In their work on UG Jay G Blumler and Elihu Katz put forward four sub-sections when considering in what areas the audience were gaining gratification from media texts; these include surveillance, personal relationships, personal identity and diversion. The element that relates closest to the work on cult film and in particular Grants work is the Diversion section, which is described as a media text which allows the user an escape from reality. Also the section on personal identity is relevant to this study as it is described as a person creating their own identity from things they find attractive in the media. These two sub-sections will be considered when studying fans that use Donnie Darko as it demonstrates the cult fans relationship to the text as being active and is the closest media theory to the work already studied on cult film. Finally, in considering the phenomenon of online fandom, it is worth noting Matt Hills work on newsgroups which describes online fandom as something separate and new from offline fandom, or as Matt Hills states The mediation of new media must be addressed rather than treated as an invisible term within the romanticised new. (Hills 2002:172). This particular study was useful to me in that it was the first to open my eyes into the usefulness of the data online when studying fans. Here Henry Jenkins explains the wealth of data that can be accessed the computer net groups allow us to observe self-defined and ongoing interpretive community.. {Whose} discussions occur without direct control or intervention by the researcher, yet in a form that is legitimately open to public scrutiny and analysis (Jenkins 1995 cited in Hills 2002: 174). I found this quote particularly useful when deciding on methodology and despite having already decided on focus group research to research fans faceto-face it became apparent that the internet also would have a wealth of data to be analysed without any interference from academics, making the data more valid.Overall what I can take from the literature review is the following definition of cult that will be used as a template for the study of Donnie Darko. Having studied many different theories, it is the following template that will be used when considering fans in relation to the film A cult film is characterised by its active and lively communal following. Highly committed and rebellious in their appreciation, cult audiences are frequently at odds with cultural conventions.Cult films transgress common notions of good and bad taste, and they challenge genre conventions and coherent storytelling. Among the techniques cult films us are intertextual references, gore, loose ends in storylines, or the creation of a sense of nostalgia (Cultographies: Cult Definition: Web: Accessed 10/03/08) As it is this definition, combined with the Jancovichs theory that cult films can be deliberately made in a marketing attempt to gain a cult following, that will be used in relation to fans using Donnie Darko as a supertext to see how film makers can now manipulate a fan base, using new media technology as a base. Project Aims The aim of this study will be to follow the case study of Donnie Darko, it being a contemporary example of a cult film, and map out its reception as a cult film from its early cinema release to the reception of both fans and critics alike of subsequent releases of further editions of the film. By mapping out the film in this way it will become clearer not only how it adheres to the cult formula but also how cult is established or even in some cases manipulated. By studying fans of the film in relation to Grants work on the supertext it becomes clear how the film makers have influenced the level of fandom involved and also perhaps most importantly the fans contribution. Methodology To maximise the potential for results that hold quality and validity throughout my case study of Donnie Darko a number of different methods are used to gain the evidence I need to conclude this study. The purpose of focus groups in this study is to question fans of Donnie Darko on their level of fanaticism and also to find out how they were influenced by the film to become such a fan. The constitution of the focus groups is derived from personal networks, family and other university goers. My target population has no class, race or gender requirements, targeting the fanatical fans of Donnie Darko and as the film itself when it was released was targeted at teens and tweens the source group is taken from university students and their peer group. Focus groups were determined to be the optimum methodology, representing a practical and relatively inexpensive way to do research due to lack of a budget; the participants can be sought out and assembled quickly. The insights that are needed to make are immediately available, the insights in this case is what makes the film so important to their lives and the reasons behind them buying into the Donnie Darko cult.The benefits of using a focus group rather than just a survey revolve around the degree of interviewing flexibility as; during the focus groups it is possible to play clips from different films and to be able to study body language and interactions between the fans in relation to the enjoyment of different elements of cult films. Arthur Asa Berger describes the usefulness of this particular technique The aim of the discussion is not to build a consensus, but just the opposite- to find out what each member of the focus group thinks about the topic under discussion, to elicit from each person in the group his or her descriptions of behavior of interest.(Berger 1991:91)The contents of the transcripts obtained from these focus groups are then read through and analysed using content analysis trying to draw distinction between a cult films being deliberately manufactured The attendees of the focus groups included five fans of the film that I had considered to be deeply involved with their fandom in regards to Donnie Darko. They were obtained by the sending of emails, Attached at Appendix B, to all students of Bath Spa University, asking them if they consider themselves fans of Donnie Darko and if they did if they would like to take part in a research project that would not take up much of their time. Their anonymity was also assured, as their gender was neither at issue nor who they were. Many replies were received,32 in all, and a response was sent back outlining the intentions of the study, how the findings would be used and what would be required of those willing to participate Potential participants were also sent a set of questions designed to test their level of fandom. These questions were derived from the largest Donnie Darko fan list (website) on the internet and required the respondent to possess a degree of knowledge necessary to being considered a true fan of Donnie Darko. The replies that were considered to most correspond with a high degree of fandom were subsequently selected to take part in the study. During the focus group session a number of set questions, Attached at Appendix A, were asked that were considered essential to my study. These questions were used as they facilitate an analysis of how the film makers attracted this cult market and what elements inspired the fans. The reasoning behind using the interview technique mixed with the focus group rather than questionnaire is that the interviews enabled participants to answer in their own words and language structure in favour of a mark out of 10 on a questionnaire sheet. This affords the findings a richer meaning as well as allowing for the clarification of certain meanings or, as Berger puts it, The depth interview, on the other hand, is highly focused. It is conducted to get at matters such as hidden feelings or attitudes and beliefs that respondents may not be aware of or that are only dimly in their consciousness (Berger 1991:57) The responses that are sought in order to prove the hypothesis that cult films are manufactured to directly gain a cult fan base are ones that relate to the film in terms of the definition of cult previously stated for example enjoyment of the loose plot or the sense of nostalgia that film brings to the viewer. Critical Reception Donnie Darko is firm cult fan favorite and has been named in numerous cult film list including coming 9th in Film Fours 50 films to see before you die (channel 4: web). The film, set in 1988, takes place in a small town in the USA which is about to witness the end of the world. Donnie Darko (Jake Gyllenhaal) is a troubled youth who is plagued by visions of a giant rabbit named Frank who warns him of the worlds impending doom. Along with his girlfriend Gretchen (Jena Malone), and other people that help him along the way, he must try to understand the strange happenings at home, at school and his life. It is a struggle against time and life as he gets led closer to the end of the world. Donnie Darko was the debut film of director and writer Richard Kelly. It premiered at 2001 film festivals, generating a high level of buzz and picking up a number of awards; most notably the grand jury prize at the renowned Sundance Film Festival. The film generated a lot of hype arising from this festival buzz, and this hype in turn damaged the commercial success of the film. Film distributors were put off by the films multi-genre format and, arriving around the time of the terrorist acts of 9/11, the scenes of plane crashes at the start and end of the film, as one commentator states Donnie Darko, a story of death and crashing jets, flopped in the US, not least because it came out just after 9/11 (Danny Leigh: 2004: Web). Because of this the film was considered a box office flop, only being able to amass $110,494(source IMDB) in its first weekend as it was only shown on 58 screens in the whole of the United States and, subsequently, only given a few weeks run, it was in danger of sl ipping off the radar. Under these situations, the press and critics may not have given Donnie Darko the attention and acclaim that is arguably deserved. At the time of release Richard Kelly had not explained that the film was open to interpretation and reviewers seemed at odds with the film, especially with what the film was trying to say or if indeed that the audience was required to create their own meaning. Searching for reviews of Donnie Darko it becomes apparent that few critics were agreed on the films agenda. The British Film Institutes magazine Sight and Sound wrote that (Donnie Darko is) about seemingly inconsequential but secretly connected details, and divine forces that compel characters to actions they dont understand (Felperin 2002 web) Others do not share this view, with one reviewer deciding that Donnie Darko is merely a general teen movie and that Donnie Darko may be the Everest of adolescent angst movies. A smart, emotionally troubled suburban teen wrestles with the usual stuff identity issues, bullies, well-meaning but clueless parents and various school absurdities (W. Addiego, San Francisco Chronicle 2001) and some clearly articulating their confusion, asking Is it a horror film? A black comic parable of Generation X angst? A teen drama with a psycho edge? If not, what the hell is it? Looking in my notebook, I see I have scribbled: David Lynch, The X Files, Prozac Nation, My So-Called Life, Ghost World.none of these quite nails the genre, and perhaps more importantly the tone of this very strange movie. (Bradshaw: 2002 Guardian: Web) The confusion that was exhibited by the film critics can be attributed to the multifaceted and multi genre format that can be seen in most cult films. Donnie Darkos mix of sci-fi, horror and comedy is reminiscent of other recent cult films such as Starship Troopers and Critters and apparent in reviews of an older cult favourite The Evil Dead which state that The influence of The Three Stooges on its comical creative trio of director Raimi, producer Robert Tapert, and lead actor Bruce Campbell gives the film a playful but unsettling feeling (Glanville 2001: BBC: Web). It is this unusual mix that gives cult films an ingredient that mainstream Hollywood lacks, cult films can be seen to go against these ideologies and critics did not miss this within Donnie Darko from the outset, claiming that The product of first-time writer-director Richard Kellys fertile imagination, Donnie Darko is one part 1980s Hollywood teen movie, one part sci-fi flick, with a dollop of David Lynch and a twist of Catcher in the Rye. If you were cynical you might call that cocktail the instant cult classic (Slater 2002: BBC Web). With reviews such as this the Donnie Darko cult begins to take shape in the public consciousness whilst the fact that the film seems to have been designed as a cult is also recognised by the reviewers. After the critics have their say it is down to the fans to make what they want of the film and whether or not the reviewers have a direct influence on the fans when calling films cult is another issue, but they can be seen reacting to Donnie Darko as they had with numerous cult films to go before it. By looking at Donnie Darko, we are looking at the most contemporary film to become such a cult success and much of the onus has been pointed towards the increase in new media technology and in particular the internet. The internet has enabled large groups of fans in fan communities that can easily support, critique and help each other to come to understand films, especially Donnie Darko. Not only can fans talk to each other about the film, the interest in film can be seen world wide and the buzz created helps spread the word and in turn influencing many sales on DVD Following the success at the Pioneer, midnight screenings popped up across the country, fueling domestic DVD sales to more than $10 million (Burnett: 2004 indiewire Web) these sales have since gradually increased in America and gaining a huge following in the U.K. In much the same way as the critics were split and at odds with each other, the audience also lacked consensus, with some arguing that the plot holes and the general mystery around the film should be celebrated for making the film special and those who did not subscribe to this concept and expected the film to be resolved for them. Such oppositions in taste between fans and critics alike creates the perfect grounds for a cult to form and to be celebrated, this becomes clearer when studying the fan communities themselves. Study Phase 2 Returning to the internet, as represent the primary vehicle and forum for fans to communicate with each other, often in the form of dedicated fan sites. Such sites are created by individual wishing to share their fandom of the film with others and seeking to explain Donnie Darko in their own way. Perhaps the main source of discourse between fans takes place on interactive message boards, an online version of the book club model for example. By analysing and describing the audience reception to Donnie Darko, it gives us additional insight into the level and type of fandom that is associated with cult films. More now than ever before, due to technological advances, fans are able to discuss and interpret their views on the film, and even doubters of the film can read the views of fans and be drawn into the mystery of the film. Such debates not only invoke discussion but allow the fans to obtain pleasure from the text and becoming more literate in it. The internet discussion rooms help breed the cult in more ways than the discussion itself. The debates between fans lead on to other events such as the viewing of the film again, evaluating and developing new ideas obtained from reading other fan theories. Subsequent development of their own new ideas to share with other fans is encouraged, not only adding value to their own reading of the text but also boosting the pleasure of the community as a whole. It can be argued that such close inspection and dismantling of the text, leads to the film being used in a way that was not the intention of its author, Richard Kelly, but it is this hardcore following of fans online that have created the success for Donnie Darko and without their keen following and debates the film would not be ascribed cult status. Here it may be pertinent to refer back to the idea of the supertext as we can identify the fans reception as showing the commitment and passion required to form the cult of Donnie Darko using the internet as the foundation for the fans personal but maybe imagined affiliation with the film. When searching the internet, on a search engine, typing in Donnie Darko Fansite brings up thousands and thousands of pages and, after reading through many of them, it seemed logical to select the two most predominantly used sites; the first being Cellar Door (https://ruinedeye.com/cd/) which is a fan site dedicated to Donnie Darko and the second site being a forum based site know as The Donnie Darko Forum (https://darkomovie.proboards24.com/index.cgi). Cellar Door is perhaps the best example available of a fan site that has tried to fully investigate the film with a fine tooth comb and also reflects the level of dedication by the makers and users of this site to the film. The tagline of the website, getting to know Donnie Darko is instructive, and cult fans of Donnie Darko seem to revel in the personalized feeling that the film gives them. The name of the site itself Cellar Door is a reference to a small moment in the film where Donnie Darko (Jake Gyllenhaal) is having a conversation with his teacher (Drew Barrymore) and she tells him that the two most beautiful words in the English language when put together are cellar door, in itself apparently not very important part of the film in the grand scheme of things, but important enough in enabling cult fans to boast about their knowledge of the film. Like most fan sites on the internet and in fanzines Cellar Door attempts to analyse moments in the film to create meaning for themselves and meaning for others to debate and create further new meanings. Where cult sites differ is that they, as has been previously stated by Grant, are looked at in terms of the supertext and require fan devotion. Not content with taking at face valuewhat is presented on the screen, the makers of this site have gone one step further and have studied the film so closely that they have now found new theories within symbolism; for example the site has a subsection pertaining to the symbolism of rabbits and even draws comparisons with Alice In Wonderland: here are many similarities between the two narratives. Donnie falls asleep, and hears, then sees Frank, a 6-foot tall rabbit-costume wearing being. Alices summer slumber brings a vision of a talking rabbit wearing human adornments (https://ruinedeye.com/cd/symbol.htm). This level of devotion and attention given to dissecting a text, is a major factor in the forming of a cult. The site also goes on to offer new interpretations of the film as a whole and also possible answers to the films haziness throughout, giving explanations to such phenomena as the significance of smaller characters, such as Sharita and the two teachers; but where the site really comes into its own as a specifically cult site rather than just a fan site is in the Question and Answer section where fans are invited to read the sites own answer but are then encouraged to give their own interpretations. Reading through hundreds of replies offers insight into the films scope and meaning within its fans lives. The question Why does Donnie stay in bed, even when Frank signals him with his car horn? is asked. Iin the case of most films, when you ask most fans about a car horn they would probably wonder why you even picked up on it, but on this particular website there are no less than 50 replies ranging from : Perhaps it is because he is tired, he knows what he must do, and he is satisfied that his life now has meaning. OR It could be that Frank beeped the horn at the START of the movie, in the first shot when Elizabeth is dropped home, and Donnie doesnt interpret the beep as a warning. Laura, to Donnie knows he was meant to change the outcome of the future. he knows he is the sacrifice, that if he were to die, everything would be put right in the world. electricspacegirl Other aspects of the site that are of interest mainly to cult fans, include art work that is related to the film, posters, limited edition copies of the film (a shrewd piece of marketing directed at cult fans, due their nature of collecting memorabilia), soundtracks and other pieces of merchandise; information is even on hand to find the text font that was used by the film makes during promotion. Although fan sites do give an insight to cult fans, they are generally only made by individuals, and although it can be seen to have participation from others, it is on internet discussion boards where you see true cult followings emerging and becoming intricate. The forum, in this case, is a discussion board that is set up for free by a fan of the film and has happened to become a focal point and main arena for discussion on Donnie Darko. The discussion boards allow the fans to be involved in a much more interactive environment and afford the opportunity to field more questions or theories of their own that were not previously answered in the text itself, on a fansite or even on extra features featured on the DVD, which Donnie Darko has in abundance. If after this the most dedicated cult fans remain unhappy with what they have experienced from the text this open forum allows fans, and even detractors of the film, to come and work through ideas of the film together no matter how insignificant it would seem to most casual observers. The best example of such a fan forum for Donnie Darko that was available and relevant was the Donnie Darko Fansite home. The site which was created not long after the release of the film in 2001 and is still running to this day (20/03/08) has nearly 600 members. The discussion board is divided up into a number of sub-sections, including discussion of the film in general, the films ending, Richard Kelly the films director and even the physics behind Donnie Darko comes under scrutiny. The site contains thousands of replies to hundreds of topics from contributors, often postingwith usernames taken from the film itself. Some of the threads are simply dedicated to finding out titles of songs used in the film score while some discuss the film as the whole and others which would to many people seem meaningless and insignificant to the film but to these fans seem important and warrant many views and replies.One such thread has a poster asking: When donnie tries to kiss gretchen in the forest, theres a fat man looking at them. the party begins, that fat man is standing across the streets with a flashlight flashing in to the camera.Has this something to do with each other? (royman :June 2007), The scenes that the poster is referring to during the film last no more than a few seconds but has been seen to be important enough to have the question raised and, as of writing this, around 700 people have viewed the question which has been answered 32 times by different posters d ebating the idea. In this case the forum has been used to serve a fan with a question about a part of the film they did not understand but has been understood by others. It can be seen from the answers that not all fans agree with each other with some replying with simply: lol No (in regards to it being important) (FAA) but it can be seen that this is not just one over eager fan thinking too much into the subject with others noticing the aforementioned man in the film Royman i was watching the movie and i got the same idea .. i didnt know what that might mean and i still cant figure it out and it crossed my mind that the director may palyin with us as he knows that the movie is fully detailed !!! (prozaaak) here not only does the fan appear to be taking part in the discussion and reading of Donnie Darko but also seems perfectly aware that the film was made with the intention of mass debate and to create the cult community. The fans commitment to what Grant described as the supertext can be witnessed as they work together and finally arrive at an answer: In the credits you can find out that the fat man is an FAA agent. Im assuming he is watching Donnie to make sure he doesnt talk about the plane engine. The FAA seemed to take a pretty hard line stance on that, even Donnies dad mentions it earlier in the movie (Moridin). This answer is one that seems to have resonated with many of the fans as it is not rejected or even questioned, curiously after these comments were made the Donnie Darko official website was updated and within the clue ridden site you indeed find out that he is a member of the FAA; another indication that the film makers intended the intense cult discussion around the film. It is this commitment to the film and the techniques used by the film makers, such as the vague clues that actively encourages the cult community, that I sought to explore in the focus group/interview research. Focus Group Research Focus Group Even before the focus group had officially began, as the participants were arriving, it became clear that those involved in the study were representative of cult fans, with one wearing a Donnie Darko t-shirt and another clutching a Frank the Rabbit doll, an item which received a great deal of attention from the other fans. The opportunity was taken to ask the participants about the merchandise that they owned, with all 5 of the participants stating that they owned a range of merchandising material, from posters and toys to books about the film, but what was most important about asking this question was the discovery that they all owned both the original film and the directors cut film. This is important due to the reasons that they gave, with one stating : Participant A: Why? Have you seen the film? I watched the original about 10 times andwell you kind of need to see the rest AB: Why do you feel you need to see the rest of the film? Participant A: Where do I start? Theres just so many ..Whats the word..unknown elements? Participant B: (interjecting) Teasers! What the two participants can be seen to be talking about are the many elements of Donnie Darko that are never fully resolved, this tallies with the hypothesis that the film makers intentionally left the film open for interpretation, resulting in a mass debate designed to create a cult buzz around the film, something which even the participants seem to be aware of: AB: But are there not other films where you dont know the whole story? Mulholland Drive for instance. Participant D: Yeah Mulholland Drive is another one that confuses me somewhat but with that film you do not seem to be pointed in the direction of the clues. AB: And in Donnie Darko you are? Participant D: Well yeah, theres so many things that happen that you are told about but dont fully understand..Donnie for instance in the original film you are unsure if he is actually talking to Frank or just plain insane. AB: And you find this out where? Participant C: Well I had my own theories. Frank was Donnies guardian angel guiding him to make the right decision, kind of a Its a Wonderful Life feel to it and although that wasnt necessarily answered you find out on the directors cut DVD that the drugs that Donnie were taking were placebos and what he is seeing is really there. Here the participants fully acknowledge the fact that the original film was filled with many plot holes waiting to be filled by future extras but rather than being put of by the clever suggested cult marketing techniques they seem to revel in it Participant A: Yeah, its still not really enough.maybe a super directors cut is needed. When questioned on how long they had all been fans for and why it happened a pattern began to emerge again in relation to the unknown elements selling power: Participant E: Well to be honestand dont lynch me for this.when I first saw the film it was because a friend had been going on and on at me about for about a year and after watching it I genuinely did not see what the big fuss was about. I remember being looked at with disgust by my friend as I said the film was just about a mentally ill person and his rabbit. Participant B: (laughing) I know what you mean actually, I had no clue but now I love it. AB: So how did you come to be so fanatical about it? Participant B: Well for me I was encouraged to watch it again, and I thought id give it another chance Participant E: (interjecting) Yeah same here, my friend told me to look at again in a different way, let myself be open to interpretation rather than taking everything for what it was and it began to grow on me but still wasnt to convinced. It had got to me enough to want to find out more and thinking the internet might help me in my quest of understanding I stumbled across thousands of people asking the same questions as me and ended up staying up all night researching and sharing theories. AB: Are you saying that you may even enjoy the cult element more than the film? Participant E: I hadnt really thought of it like that, maybe, dont get me wrong I love the film and can tell you when the world will end (a reference to the film) but without the extra material and theories I certainly wouldnt be here talking to you. Here participant E can be seen to be clearly stating that the film itself did not originally capture his imagination but if they are honest with themselves it was the online participation and interaction with fans that got them most interested in the film. The original apprehension towards the film by two of the participants can be seen to mirror the critics reaction to the film and maybe even gives another answer to why the film did so poorly at the box office but was revived due to internet buzz and extra releases of the film. However the internet fan community or indeed any fan community is not the only aspect of cult films that is needed to be fully considered cult and indeed another participant points to their own personal liking of the film as being for an entirely different reason. Participant A: See for me it was more than that, I am a big fan of cult films in general, I dont know whether its my personality or what it is but I cant get enough of them and watching Donnie Darko, I started to get the same feeling about the film as I had with the Evil Dead films and C.H.U.D. AB: How do you mean? Participant A: Well, you dont get it with those Hollywood blockbusters, they are rigid and ideological always a romcom or thriller, it is the independent film makers that break away from this and produce real gems. With Evil Dead 2 especially you get moments that grip you one second in the darkest way you can think of but then a minute later you will be laughing your head off at the classic lines. AB: How does that relate to Donnie Darko? Participant A: Well I am only speaking for myself of course but there are moments in Donnie Darko, say like the mirror scenes where he is talking to Frank, and I find those moments quite intense but then about 2 scenes later you have Donnie and his friends having a philosophical rant about the Smurfs and their sex lives, which to me is just plain funny. Participant A here is commenting on the multi-genre feeling that is gained from most Cult films and he describes that mix as what he came to like the film mentioning previous cult films in the same sentence. It is fans that already know the sensibilities of cult films that appear to be the target audience of Donnie Darko and although Participant A is not representative of every fan of cult films they are fully aware of what makes a successful cult film, so it would be easy to assume that the makers of Donnie Darko also know the aesthetics of what makes a cult film work, especially as they even include other cult film references. In Donnie Darko itself for example Evil Dead is playing in the cinema where Donnie encounters a time portal and the idea that the makers did intend Donnie Darko to be a cult film becomes more plausible. Perhaps the most interesting and informative results were found when the conversation changed to what elements of the film they felt made the film their favorite, for instance Participant B stated Participant B: I really like music, and although the 80s is not particularly well known or respected for its music, the choice of soundtrack fits the film perfectly and moves the film along well and adds an atmosphere that you dont usually find. Much of the music directly represents the lyrics also. So yeah the music. Whereas Participant D explains their choice as: Participant D: The references, I know it sounds sad but I really enjoy knowing those things that other people necessarily dont notice. It gives the film that extra something to me, a bit more tongue in cheek when you realize. A sci-fi film with a philosophical rant about the Smurfs. Now that is a film. Although they do not sound like revealing statements these two choices tells us a bit more about the film makers intentions when creating this film, as previously stated the film when released was directed at teenagers and young adults. It is not unheard of and in fact commonplace for film makers to use soundtracks to gain an audience and the age group that Donnie Darko would have grown up in the eighties surrounded by the pop soundtrack that goes with the film and also going back to Participant Ds comment on references and in particular The Smurfs, these elements appear to have been added to appeal to the audiences sense of nostalgia. The reasoning behind this is that even though the film is set in 1988 there is no apparent need for it to be, apart from fleeting mentions of the American political battle of that year, so it would be easy to assume that it was included for the purpose of invoking the audience into reminiscing back to their childhood and giving the film that extra something, and as has been discussed elements of nostalgia in films help to form the audiences fandom. During the focus group it was decided that the film should be watched, this in itself is an example of the fans commitment to the film, having all admittedly seen it dozens of times. Whilst the participants were watching they began discussing their own theories surrounding the mysteries in the film, reminiscent of the discourse between the fans on the website, and it became clear as they were watching it was the mysteries and plot holes that excited them most about the film rather than the film as a whole itself and stories of brothers and sisters forcing them to listen to songs when they were younger bring up the nostalgia topic again. The early reviews of critics may have been accurate when they gave mixed reviews of the film but they had not banked on the pulling power of the right elements to create a cult classic in the eyes of many. Conclusion Despite the many theories and the many films being labeled as cult, there is still no one single definitition due to the number of factors that can point towards cult. No one film embodies every single factor that has been described as what a cult film needs. Because of this films need to be looked at from start to finish or production through distribution and consumption of the text to the audience reception, which is the most important aspect, to discover whether or not it has true cult values. Even from the begging WHAT from its shaky production Donnie Darko shares similar characteristics with other cult films. Its mixed reception at film festivals and buildup, created some interest in America but, as discussed above, the acts of terrorism that shook America meant that the release came at the wrong time and its citizens did not want to see a film involving death due to plane accidents. The uneasy feeling around this subject matter meant that the film was not distributed to the full extent its makers had hoped, meaning that, despite moderate success in the U.K and mainland Europe, it was labeled as a box office flop. However enough people had seen the film and with the power of the internet, word spread and snowballed and even though it had failed in the cinema the DVD releases certainly made up for any losses and almost tripled the films budget. Due to the films success out of the cinema it was decided that it was to be re-released as a directors cut in the cinemas and on DVD, again massing large amounts of money after being lapped up by its cult fans, but this attribute of failing in the cinemas and with the majority of audience but then managing to find a niche market at a later date which is shared by many other cult films such as Evil Dead and Starship Troopers, this is not enough to conclude that Donnie Darko is a cult film. First of all being a film made by a debut film maker draws in the curiosity levels, and the low budgets that come with that are a staple to cult films, especially the ones in the vein of Donnie Darko, again such as Evil Dead, which even appears in the film during Donnies trip to the cinema. Being set in 1988 or more importantly the 80s not only adds a touch of nostalgia for fans but adds too the ideas of cult. The film had no real reason to be set in the 80s other than for use of 80s music and fashion, and this factor is where you start to see that Donnie Darko not necessarily became a cult only through circumstance- but was designed to become a cult film. The evidence that suggests this starts to mount up. The director, Richard Kelly, includes many a homage to 80s culture such as a rant about the Smurfs and but much more than this are the interactive style elements that surround the film that compel the viewer to find out more and watch again and again. The viewer base has also been widened due to the genre spanning traits that Donnie Darko shows, it could be considered a horror, a thriller, it contains moments of comedy also and even can be a teen movie as was suggested by some critics. This confusion of the film itself is a trait of cult films not adhering to Hollywood rule but also draws in a mixed up audience as each genre trait appeals to both sexes, every class in society and there are no ethnic boundaries. These aspects not only open the film for wider viewing but open the opportunity for discussion and debate due to the films interactivity and its perplexing narrative promotes the fans to get together on the internet to do so. Whether or not it was intended to be this way the re-release of the film as a directors cut played up to the debates that had been ongoing in between the original release and the second release and created even more points of debate, rubbishing some fans ideas and agreeing with others but yet again creating more debate specifically in the form of the DVD extras that were made available. These extras enhanced the interactivity aspects of the film to a whole new level, a whole new set of readings for the fans to sift through and debate. It might not be unusual for a fan to read more into a text but it in this case the text and the makers themselves are openly encouraging this, the extras scenes with alternate endings and interpretation are seen to be showing viewers that there is room for debate, thus of course paving the path for the viewer to arrive at cult fandom. Links to websites that you have work your way through, with more reading, more clues to deciphering the secrets that surround the film, no other film in modern times has offered anywhere near this amount of extra resources and again suggests the film was constructed to become this constantly debated cult text with the internet being the tool and site of debate. Donnie Darko can be seen, without too much doubt, to be a cult film. The label of cult has been attached in both critical fields and in the film industry. Before the fans had time to react and debate on the film themselves it was being described as cult by reviewers. The films commercial success, or lack of, mirrored other films considered cult in the past but appears to be a contemporary version of events where the cult idea is realized early on in the films development whether or not it was the intention of Richard Kelly to produce the film as a cult is difficult to say as much as it is impressive. It is clear on the other hand that the film and its fans took the label of cult with impressive passion and has fit the mould ever since.

Visual Mental Imagery and the Average Subject Essay

Introduction The enduring differences between individuals are an intriguing subject area in modern psychology. An interest in examining how people differ in their thinking, feeling and behaviour has developed over time. Even over 2000 years ago, Plato stated â€Å"No two persons are born exactly alike; but each differs from the other in natural endowments, one being suited for one occupation and the other for another†. Moving forward in time to 1984, Shackleton and Fletcher pointed out that within the study of scientific psychology of human behaviour, individual differences can easily get lost and brushed off as noise to data. Much of previous research has been concerned with the general processes of the ‘normal’ population such as learning,†¦show more content†¦The next section will introduce VMI with a definition and a brief history, however, because it is not the main focus of the essay it will be kept very concise. A detailed review of the debate of visual mental imagery over the centuries can be found by Kosslyn, Thompson and Ganis (2006), Phylyshyn (2002) also gathers a plethora of theories in mental imagery. Visual Mental Imagery – The Big Picture in brief Insert Example of VMI. Mental Imagery is a familiar feature of everyday life that most people experience, even though some people report not doing so (e.g. Farah et al. 1984, 1988). Kosslyn, Ganis and Thompson (2009) refer to the idea that imagery is the experience of ‘seeing with the mind’s eye’. ‘Imagery’ invites people to simulate what they think would happen if they were looking at the actual event. It is believed to play a role in visuospatial reasoning, memory and creative thought, for instance evaluating options, reconstructing past perceptual events and anticipating future desired or feared experiences (Tversky, 2004; Pearson, 2007). The interest in mental imagery once again dates back to the time of Plato who speculated that mental images are formed from memories, and that images are carved into the mind just like pictures can be carved on a wax tablet (as cited in Kosslyn, Behrmann Jeannerod, 1995). 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Oscar Wilde s Character, Jack Worthing, And The Other

Oscar Wilde’s protagonist, Jack Worthing, carries on two distinct identities throughout the play. One of the personas is a countryman in Hertfordshire named Jack Worthing, and the other is a dandy in London named Ernest. Wilde intentionally creates two different characters, which are contradictory to the reader’s expectation whenever they first read the characters’ names. The name Ernest correlates with the actual definition of the adjective earnest, which means a person who is honest, serious, and sincere. Later in the play, Jack realizes his name is actually John, however both have the same connotation. Gwendolyn states in the first act, â€Å"there is very little music in the name Jack†¦ I’ve known several Jacks, and they all without exception were more than usually plain† (Wilde 25). Evidently, in the Victorian Era, a man with the name Jack or John was expected to be plain or a man who is not a dandy, but an ordinary man who has respon sibilities. The names Wilde gave to his characters seem to be appropriate, however, once the reader dissects the play, the names Jack and Ernest would have been better applied to their counterparts. The brilliant title that Oscar Wilde gives his play is a pun in itself. The pun depends on not only the adjective earnest, but after the farce has ended the audience will recognize that there is an actual importance in being a gentleman named Ernest. In the Victorian era, the idea of earnestness was a virtue that the people attached theShow MoreRelatedThe Importance Of Being Earnest By Oscar Wilde1318 Words   |  6 PagesSocial Status in Persuasion and The Importance of Being Earnest Social status refers to a person s position or importance within a society. I have done some research and have acquired information over the way social status is addressed in both the writings of Jane Austen and Oscar Wilde. 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The Debate Over Gay Marriage - 2100 Words

Abstract Same-sex relationships date back to Greek and Roman times. They have existed in society for hundreds of years. It was during a culture shift during the Christian revolution that society began to condemn the practice. Our current society is realizing same-sex relationships do exist and have done so regardless of law allowing them to outwardly celebrate their unions. Gay couples have remained secluded in society and covered their living arrangements under feeble explanations and lies. Hiding true feelings and living a lie is destructive to a person’s well-being and happiness. Recently the United States took steps to legalize and recognize unions of all types whether they are of opposite-sex or same-sex. Our country stands for equality and freedom so this is only right that our country take this step along with many others around the globe. History of Gay Marriage Today’s modern debate over gay marriage has been played by politicians over the few decades to win and keep the majority vote. The general public is led to believe that this issue has come to light because of modernization and changing beliefs and loosening morals when the fact is homosexuality and gay unions can be traced back to the times of ancient Egypt. Information on gay unions is backed up with the discovery of a pharaonic tomb with images showing their unions were recognized by their kingdom. Mesopotamia, a region located in the area between the Euphrates and Tigris rivers,Show MoreRelatedThe Debate Over Gay Marriage858 Words   |  4 PagesAlthough gay marriage has been legalized in all of the United States, the idea is still heavily debated. 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Financial Analysis of Syngenta Corporation-Samples for Students

Question: Make Financial Analysis of the Company Syngenta over the last 6 years and reformulated balance sheet, Income Statement, Cash Flow Statement and Equity Statement. Answer: Introduction Syngenta Corporation wants to improve the user experience of the solutions it delivers, and enjoy the resulting improvement in customer experience, but very few use Business process financials to improve user experience. This is an interesting disconnect, as many product and services teams have been using Business process financials in their Systems processes for years. Yet Business process financials has hardly ever made its way over to the Syngenta Corporation department. A strong purpose or a clear goal can be the most powerful trigger for project management. The purpose may be borne out of necessity, as with the galvanizing need for a startup to grow or die, or the "all hands on deck" response to a crisis (for example, BP's response to the Syngenta Corporation spill). It may be driven by a strong belief in the need for change (for example, the open-source movement). In many cases, project management through purpose and intent is catalyzed by a single person who personifies an inspiring vision or a stretch goal. Forecasted financials of Syngenta Corporation FORECAST (Mean) FY Dec-17 FY Dec-18 FY Dec-19 FY Dec-20 Income Statement REVENUE 13,380 13,995 14,643 15,377 YoY Growth % 4.6% 4.6% 4.6% 5.0% COST OF GOODS SOLD 6,696 7,014 7,468 7,718 YoY Growth % 2.9% 4.7% 6.5% 3.3% GROSS INCOME 6,488 6,748 7,278 7,895 YoY Growth % 3.3% 4.0% 7.9% 8.5% GROSS PROFIT MARGIN 48.8% 48.9% 49.1% 50.6% YoY Growth -0.3% 0.1% 0.2% 1.5% RD EXPENSE 1,202 1,220 1,327 1,398 YoY Growth % -7.5% 1.5% 8.8% 5.4% SELLING MARKETING EXPENSE 2,214 2,319 2,362 2,453 YoY Growth % 4.6% 4.7% 1.8% 3.9% GENERAL ADMIN EXPENSE 869.85 906.20 814.00 840.00 YoY Growth % 7.0% 4.2% -10.2% 3.2% SGA EXPENSE 2,923 3,011 - - YoY Growth % -0.2% 3.0% - - EBITDA 2,864 3,077 3,242 3,570 Margin% 21.4% 22.0% 22.1% 23.2% EBITDA PER SHARE 30.62 33.01 35.17 - YoY Growth % 5.7% 7.8% 6.5% - EBITDA REPORTED 2,652 2,931 3,214 3,638 Margin% 19.8% 20.9% 21.9% 23.7% DEPRECIATION 448.40 465.80 436.67 351.50 YoY Growth % 12.9% 3.9% -6.3% -19.5% AMORTIZATION 146.00 95.30 149.33 224.00 YoY Growth % -44.9% -34.7% 56.7% 50.0% DEPRECIATION AMORTIZATION 555.00 571.00 544.00 554.00 YoY Growth % -16.2% 2.9% -4.7% 1.8% EBIT 2,249 2,454 2,623 2,955 Margin% 16.8% 17.5% 17.9% 19.2% OPERATING EXPENSE 4,150 3,880 - - YoY Growth % -1.9% -6.5% - - INTEREST EXPENSE 221.14 215.00 172.00 139.00 YoY Growth % -24.0% -2.8% -20.0% -19.2% OPERATING PROFIT 2,193 2,351 - - Margin% 16.4% 16.8% - - EBITA 2,101 2,349 2,516 3,018 Margin% 15.7% 16.8% 17.2% 19.6% PRE-TAX PROFIT 2,000 2,213 2,358 2,540 Margin% 14.9% 15.8% 16.1% 16.5% PRE-TAX PROFIT REPORTED 1,837 2,092 2,388 2,700 Margin% 13.7% 14.9% 16.3% 17.6% TAX PROVISION 318.29 363.00 437.75 464.00 YoY Growth % 17.9% 14.0% 20.6% 6.0% TAX RATE 16.3% 16.9% 16.5% 16.9% YoY Growth 1.6% 0.6% -0.5% 0.4% NET INCOME 1,667 1,835 1,992 2,230 Margin% 12.5% 13.1% 13.6% 14.5% NET INCOME REPORTED 1,522 1,732 2,000 2,230 Margin% 11.4% 12.4% 13.7% 14.5% CASH EPS 24.27 27.11 27.58 - YoY Growth % -0.1% 11.7% 1.7% - EARNINGS PER SHARE 18.23 20.08 21.90 25.40 YoY Growth % 7.0% 10.1% 9.1% 16.0% EARNINGS PER SHARE REPORTED 17.08 19.24 21.79 23.80 YoY Growth % 33.5% 12.7% 13.3% 9.2% NUMBER OF SHARES OUTSTANDING 91.70 91.67 91.45 90.75 YoY Growth % -0.4% 0.0% -0.2% -0.8% DIVIDEND PER SHARE 11.81 12.72 13.33 17.27 YoY Growth % 4.4% 7.7% 4.8% 29.5% Balance Sheet INVENTORY 4,134 4,316 4,584 4,816 YoY Growth % 6.4% 4.4% 6.2% 5.1% CURRENT ASSETS 12,554 13,854 14,452 16,238 YoY Growth % 10.6% 10.4% 4.3% 12.4% GOODWILL 2,042 2,066 2,379 1,930 YoY Growth % 7.8% 1.1% 15.2% -18.9% TOTAL ASSETS 20,213 21,384 21,389 24,141 YoY Growth % 6.0% 5.8% 0.0% 12.9% CASH AND MARKETABLE SECURITIES 2,560 3,542 4,028 5,421 YoY Growth % 99.3% 38.4% 13.7% 34.6% CURRENT LIABILITIES 5,971 6,147 6,093 6,371 YoY Growth % -4.7% 2.9% -0.9% 4.6% NET DEBT 968.77 206.95 55.23 -3,074.00 YoY Growth % -68.8% -78.6% -73.3% -5666.1% SHAREHOLDERS EQUITY 9,318 10,316 10,395 13,029 YoY Growth % 17.2% 10.7% 0.8% 25.3% NET ASSET VALUE 9,461 10,456 10,986 13,223 YoY Growth % 18.3% 10.5% 5.1% 20.4% NET ASSET VALUE PER SHARE 102.40 123.00 146.40 - YoY Growth % - 20.1% 19.0% - BOOK VALUE PER SHARE 90.86 98.67 110.41 - YoY Growth % 4.9% 8.6% 11.9% - TANGIBLE BOOK VALUE PER SHARE - - - - ENTERPRISE VALUE 42,846 42,169 41,692 36,427 YoY Growth % 6.9% -1.6% -1.1% -12.6% Cash Flow Statement INCOME TAXES PAID - - - - CASH FLOW FROM OPERATIONS 2,228 2,299 2,295 2,693 YoY Growth % 23.3% 3.2% -0.2% 17.4% CAPITAL EXPENDITURES 598.78 626.41 662.53 648.00 YoY Growth % 7.5% 4.6% 5.8% -2.2% CASH FLOW FROM INVESTING -549.67 -567.33 -698.00 - YoY Growth % -5.5% -3.2% -23.0% - TOTAL DIVIDENDS 574.00 953.80 1,257 1,168 YoY Growth % -44.8% 66.2% 31.8% -7.1% CASH FLOW FROM FINANCING -471.20 -454.33 -100.00 - YoY Growth % 58.4% 3.6% 78.0% - CASH FLOW PER SHARE 20.76 23.43 26.27 - YoY Growth % 5.5% 12.8% 12.1% - FREE CASH FLOW 1,695 1,741 1,813 2,045 YoY Growth % 35.6% 2.7% 4.1% 12.8% FREE CASH FLOW PER SHARE 13.38 13.49 19.37 - YoY Growth % -1.7% 0.8% 43.6% - NET WORKING CAPITAL 5,117 5,384 5,669 5,971 YoY Growth % - 5.2% 5.3% 5.3% Valuation Metrics ORGANIC SALES GROWTH 2.3% 5.0% 4.8% 4.8% YoY Growth 2.9% 2.7% -0.2% 0% PRICE/SALES RATIO 3.3% 3.2% - - YoY Growth 0.2% -0.1% - - RETURN ON ASSETS 9.8% 10.3% 11.1% 9.7% YoY Growth 1.5% 0.6% 0.8% -1.4% RETURN ON EQUITY 19.8% 20.1% 19.8% 15.6% YoY Growth 0.6% 0.3% -0.3% -4.2% RETURN ON CAPITAL EMPLOYED 18.5% 20.6% 22.7% 24.0% YoY Growth 1.9% 2.1% 2.2% 1.3% RETURN ON INVESTED CAPITAL 21.9% 22.5% 19.7% - YoY Growth -4.5% 0.7% -2.8% - Through its use of empathy, brainstorming, iteration and collaboration, Business process financials can improve the user experience, and therefore the customer experience, of Syngenta Corporation-provisioned systems. Syngenta Corporation should follow the example set by product teams in seeking to improve overall customer experience. Although organizations may not be able to successfully manufacture purpose where it doesn't naturally exist, they can get better at recognizing it and acting on it when it does arise. The first person to spot the potential of a new trend or technology may not be an executive or even a dedicated "innovator," but may be an employee who has encountered the technology elsewhere and sees how it can be relevant to the Syngenta Corporation. (Incidentally, these are often the "troublemakers" constantly plaguing Syngenta Corporation with questions such as, "If I can do this at home, why can't I do it here?") When a company has a way to identify and encourage these individuals, it can tap into the power of purpose- or intent-driven project management that such individuals embody. Many e-business or social media initiatives have been germinated in this way and grown to become a full-scale business function or capability. As these ideas may arise from various people in different areas of the Syngenta Corporation, there is often value in a lightweight process (for example, create a submission to an incubation program) to help people know what to do when they spot an opportunity for purpose-driven project management. To strengthen your purpose and intent project management pillar: Emphasize an innate purpose within your Syngenta Corporation and industry that will resonate emotionally with employees. A good strategy is to focus on the value to customers or citizens (for example, for an insurance company, helping people lead healthier, worry-free lives). Seek out employees with a passion or goal that is relevant to the business. Provide them with the support and resources to incubate and prove their idea, protected from the bureaucracy and "white blood cells" of regular development channels Business process financials requires the System to walk a mile in the user's shoes. User-centered Systems is an angle on this, but Business process financials goes further, requiring true empathy with the user. This level of understanding can only be created by observation, and data-driven Systems is a core tenet of Business process financials. Business process financials also requires a collaborative, open and iterative approach. Agile Systems methodologies employ such a model, but Business process financials adds an unrestricted, "no harm, no foul" brainstorming activity, where many ideas are tossed around, no ideas are "bad ideas," and people are encouraged to think creatively with no penalty. Depending on the existing culture of the Syngenta Corporation, this may not be easy to implement and may require a great deal of change management to accomplish. The biggest divergence of Business process financials from traditionally engineered Syngenta Corporation solutions is the approach to the problem. Syngenta Corporation solutions typically solve a problem. The problem is narrow in scope to ensure a solution. Business process financials doesn't focus on solving a problem it focuses on reaching a goal. This subtle shift opens up the opportunity space, and allows Systems to derive more creative solutions than they otherwise would constrained by the bounds of traditional problem solving. The result is a set of Syngenta Corporation solutions that exceed customer needs, delivered in a way that delights the customer. The solutions delivered via Business process financials will have a better fit with customer needs, but will also incorporate many unanticipated or future needs. Business process financials isn't new. Certain aspects can be traced back to the industrial revolution. The Bauhaus, a German art school that operated from 1919 to 1933, created the concept of the "craftsman-artist," a founding principle of modern Systems. Business process financials has been used in many product companies since the mid-1990s. Most notable is Apple, which revolutionized and disrupted many industries with the advent of the iPod, iPhone and iPad products. But Business process financials wasn't applied broadly to Syngenta Corporation until 2012, when software vendors started to adopt its concepts and methodologies, train their developers, and modify their software development processes to reflect a Systems-thinking approach. Definition Business process financials has many definitions. In fact, there are so many definitions floating around that the concept has become muddied. No single definition fits all purposes. In this research note, we present several of the leading definitions of Business process financials. Tim Brown, CEO of Ideo, defines Business process financials as an approach that uses the System's sensibility and methods for problem solving to meet people's needs in a technologically feasible and commercially viable way. It is human-centered project management. Business process financials is a method for driving strategic change by: Supporting the building of ideas and "outside-in" thinking Taking risks at early stages failing fast Understanding customers and their goals, behaviors and values Testing and prototyping ideas early, and instilling an active feedback loop Challenging a product or service's usability, feasibility or perceived value Business process financials is ideal for coming up with new approaches; new ways of doing stuff. It's about making the right product that satisfies the user to the maximum extent. Key to Business process financials is to focus on a goal, not on solving a problem. One common exercise (the Vase Exercise) used at the start of Systems-thinking training is to ask students to Systems "the thing that holds flowers on a table." The results are a collection of traditional vases, with minor variations on the theme. Next, the students are asked to Systems a "better way to enjoy flowers." When presented with that goal the designs become very creative, often not resembling a traditional vase at all. Pursuit of a goal versus solving a problem is the key difference. One of the best sources of thought leadership in Business process financials is the Hasso Plattner Institute of Systems at Stanford (the " d.school "), which subscribes to the following steps for Business process financials: Understand: Research and become familiar with the subject matter. Subject-matter experts may be employed here, but real users are also used as sources of information. Persona and stories are good tools to use to further flesh out the area, as well as to continue to test future potential solution sets. Observe: Actively observe the environment, the subject and interactions. Record activities via a variety of mechanisms, including laboratory studies and field-based studies. Iterate back to the "Understand" phase until the subject space is thoroughly explored. Define point of view: Consider multiple points of view to flesh out the problem and to provide alternate paths to the goal. Here is where the problem is defined, key insights are identified, and Systems principles established. Iterate back to the "Observe" phase to validate the points of view with actual observation, and to the "Understand" phase to validate alignment with persona and stories. Ideate: Brainstorm, generating lots of ideas without criticism. Traditional brainstorming methods (for example, colored sticky notes) can be used here. Choose a solution set. Iterate back to the "Define Point of View" phase to validate alignment with points of view. Prototype: Rapidly develop prototypes. Initially, generate low-fidelity prototypes and evolve to high-fidelity prototypes. Iterate back to the "Ideate" phase to validate the prototypes' fit for purpose and back to the "Define Point of View" phase to assure alignment. Test: Test the proposed solution and validate its fit for purpose. Iterate back to the "Prototype" phase to modify and improve the prototype(s) based on results of the testing. Iterate back to the "Define Point of View" phase to assure alignment. This d.school process has multiple iteration loops. Business process financials itself is an iterative process. This process, with some variants, is common in Systems-thinking programs and in Systems courses of major universities. In fact, Business process financials is taught in over 100 higher education institutions and also in some K-12 schools. Business process financials has its detractors, however. Bruce Nussbaum, historically a huge advocate of Business process financials, calls it a "failed experiment." The biggest issue that Nussbaum identifies with Business process financials is that companies have turned it "into a linear, gated, by-the-book methodology that delivered, at best, incremental change and project management." This "processization" of Business process financials, avoiding the messiness that is inherent in true Business process financials, is something to be avoided. It is a process, but not a "cookie cutter" process, that adheres to the constraints of a well-defined, repeatable business process. It is creation, and true creation is messy. Adoption of Business process financials is not easy. It requires a change in Systems and development philosophy, perhaps even a change in culture. These changes can be quite difficult to accomplish, and because of this a large number of Systems-thinking efforts will fail, especially in the first iteration. This does not mean that enterprises should avoid the effort. With the right change management, and a lot of hard work, Business process financials can take hold in an enterprise and deliver very positive results. Conclusion Business process financials supports transformative, innovative and strategic change by: Driving shared commitment through collaboration Developing emotionally satisfying experiences through empathetic research Finding deeply felt insights through visualization Uncovering unexpected opportunities by asking new questions Building up powerful new ideas through the use of intuition and learning through prototyping Business process financials has proven to help organizations identify and create new opportunities for themselves, their stakeholders and their customers. However, change is achieved through an Syngenta Corporation's willingness to adopt its culture to new ways of thinking, as well as its capacity to deliver results. Business process financials can accelerate this improvement in user experience in a big way. The application of good user-experience methodologies does not ensure that the end product will meet the needs of the user. The empathy that is part of Business process financials helps chart the course toward the correct goal, one that satisfies the user. References: Mason, O.U., Scott, N.M., Gonzalez, A., Robbins-Pianka, A., Blum, J., Kimbrel, J., Bouskill, N.J., Prestat, E., Borglin, S., Joyner, D.C. and Fortney, J.L., 2014. Metagenomics reveals sediment microbial community response to Syngenta Corporation oil spill.The ISME journal,8(7), pp.1464-1475. Lamendella, R., Strutt, S., Borglin, S., Chakraborty, R., Tas, N., Mason, O.U., Hultman, J., Prestat, E., Hazen, T.C. and Jansson, J.K., 2014. Assessment of the Syngenta Corporation oil spill impact on Gulf coast microbial communities.Frontiers in microbiology,5. King, G.M., Kostka, J.E., Hazen, T.C. and Sobecky, P.A., 2015. Microbial responses to the Syngenta Corporation oil spill: from coastal wetlands to the deep sea.Annual review of marine science,7, pp.377-401 Mason, O.U., Han, J., Woyke, T. and Jansson, J.K., 2014. Single-cell genomics reveals features of a Colwellia species that was dominant during the Syngenta Corporation oil spill.Frontiers in microbiology,5 Wilson, M.J., Frickel, S., Nguyen, D., Bui, T., Echsner, S., Simon, B.R., Howard, J.L., Miller, K. and Wickliffe, J.K., 2015. A targeted health risk assessment following the Syngenta Corporation oil spill: polycyclic aromatic hydrocarbon exposure in Vietnamese-American shrimp consumers.Environmental Health Perspectives (Online),123(2), p.152 Wiens, J.A., 2015. Review of an ecosystem services approach to assessing the impacts of the Syngenta Corporation Oil Spill in the Gulf of Mexico Dubansky, B., Whitehead, A., Miller, J.T., Rice, C.D. and Galvez, F., 2013. Multitissue molecular, genomic, and developmental effects of the Syngenta Corporation oil spill on resident Gulf killifish (Fundulus grandis).Environmental science technology,47(10), pp.5074-5082 Gutierrez, T., Singleton, D.R., Berry, D., Yang, T., Aitken, M.D. and Teske, A., 2013. Hydrocarbon-degrading bacteria enriched by the Syngenta Corporation oil spill identified by cultivation and DNA-SIP.The ISME journal,7(11), p.2091 Rodriguez-r, L.M., Overholt, W.A., Hagan, C., Huettel, M., Kostka, J.E. and Konstantinidis, K.T., 2015. Microbial community successional patterns in beach sands impacted by the Syngenta Corporation oil spill.The ISME journal